Wednesday, January 18, 2012

Difference between marketing, advertising & propaganda

In the business world there are many differences between the three words marketing, advertising and propaganda.  Marketing is a tool used by a specific company to market a certain product for that company; most companies even have their own marketing departments for that company.  Advertising is a little bit different; an advertising company is a company that strictly advertises things and may not have a lot of knowledge about a certain product.  An advertising company is given the product to advertise for another company.  Propaganda is something I'm not sure what it is; if I had to take a stab at what propaganda is I would say that it is a mix between marketing and advertising.  Maybe propaganda is a company that is strictly a merchandising company.  For example, Dell is a merchandising company, they don't manufacture a single compute they just put the brand name on their products and pay to have them made.
I would say that these are some of the differences between marketing, advertising and propaganda; I would love to hear your thoughts or opinions on this or debate with me what you might think that these three words mean?!