Saturday, February 18, 2012

Response to Shane & Gorgianne

I believe that clients will return to products that they have used in the past and have found value in, do you?


I agree with what you have said in your post Shane.  For example, I've bought a product in the past where I've debated buying it for a few days for the fact it might not be what I wanted, or I think it will end up breaking.  To make a long story short I should have gone with my gut feeling, the product ended up breaking.  However, I've also bought products that I love and would get another one in a heartbeat; a perfect example for this is my iPhone.  I bought my iPhone about a year ago and I have never had a phone like it, as well as I have never had problems with it.  The phone I had prior to this was a blackberry, I feel like my blackberry was always having problems and running slow, so I would never get one of those again.  
Shane made a good point, when it comes to bars people generally tend to stick to the same one because of the service that they value and they enjoy.  I think it is part of human nature, consciously and sub-conciously, that we go back to places or stick to products that we know and enjoy, as well as products that have value in them. Have you had any instances similar to these?  Do you think that some companies make these less durable products/services for a reason?

Selling Beer in Starbucks

In response to Mike's post about selling beer in Burger King and Starbucks, I too think that it isn't a bad idea for Burger King to sell beer to their "Sit-down" customers so that they could enjoy a nice beer with their burger; I'll tell you right now that if all burger kings started selling beer I would be buying a beer for me every time I bought a burger there.
On the other hand, I don't understand why Starbucks would want to start selling beer; Starbucks is known for their coffee and lattes.  To me in an environment where they are trying to sell coffee as a "wake-me-up" that you shouldn't be selling beer at the same place, especially where 80 percent of your customers leave as soon as they get their coffee.  Overall I think that places like Burger King and McDonalds would be able to get away with selling beer, however I do not think that Starbucks should sell beer just for the sake of the type of store/restaurant that they are.  What do you think, is Starbucks enough like a Burger King where they would be able to do this? Also, do you think there should be a limit on how many beers they can serve you, and/or, do you think this would cause more DUI's than there already are?