In response to Mike's post about selling beer in Burger King and Starbucks, I too think that it isn't a bad idea for Burger King to sell beer to their "Sit-down" customers so that they could enjoy a nice beer with their burger; I'll tell you right now that if all burger kings started selling beer I would be buying a beer for me every time I bought a burger there.
On the other hand, I don't understand why Starbucks would want to start selling beer; Starbucks is known for their coffee and lattes. To me in an environment where they are trying to sell coffee as a "wake-me-up" that you shouldn't be selling beer at the same place, especially where 80 percent of your customers leave as soon as they get their coffee. Overall I think that places like Burger King and McDonalds would be able to get away with selling beer, however I do not think that Starbucks should sell beer just for the sake of the type of store/restaurant that they are. What do you think, is Starbucks enough like a Burger King where they would be able to do this? Also, do you think there should be a limit on how many beers they can serve you, and/or, do you think this would cause more DUI's than there already are?
Think about the regulatory and legal environment if Starbucks takes on alcohol sales.
ReplyDeleteIt's a whole different product-- hence, it would need a very different marketing mix. Who would be the target market then? Is it possible to mix the target market they have with a new one to whom alcohol appeals?