In Response to Jacelyn's post about Apple

I think Apple is moving in the correct direction with building customer loyalty using the steps and protocol that they have in place.  If other companies were to use this they would have greater outcomes with their sales/customer loyalty.  Take the company Dell for example, (granted there are no actual Dell stores around here) however if they were to take their time with their customers and respond better to feedback they would be a more successful company as well as more competition for Apple.  Apple has mastered the customer loyalty technique as well as making you feel comfortable and almost right at home when you walk in their door.
If more companies used Apple's technique I think that our expectations as customers would change, we would expect more from the stores when we walk into them.  Apple has the right idea with the way that they run their business, and if more companies were to follow this they would be more successful with their operations.
Do you think that other business don't take this approach because they lack the money?  Or do you think they just simply don't need the customer loyalty to be successful